Bronx, N.Y., June 10, 2011 – I’m as willing as the next guy to deride hideous marketing choices made over the years, such as naming running shoes after the demonic incubus, or an exploding car after a horse. But the Yankee employee who decided that Friday night was a good one to have the team honor their veteran ex-catcher and current DH Jorge Posada by giving out figurines in his likeness before the game “hit a home run,” so to speak, and it may have helped the team as well. After two forgettable months, Posada’s batting average had climbed to .199 before the game, and he singled his first three times up to raise it further. Continue reading →

Bronx, N.Y., June 7, 2011 – Some of my oldest and dearest Yankee fan friends, a crowd whose makeup doesn’t change all that dramatically if I recast it without the word, “Yankee,” will be surprised to read this, but yes, count me in. Sign me up. I’m ready. Continue reading →